Eco-Friendly Newborn Diapers (4-11 lbs) - Hypoallergenic, Organic Cotton, Sustainable.

Pura's mission is to create a high-performance, eco-friendly diaper that prioritizes skin safety, comfort, and value. Approved by dermatologists as gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Enhanced with organic cotton and plant-based materials, these luxuriously soft diapers are verified by Allergy UK as skin-safe and have earned the EU Ecolabel for their low environmental impact.

Pura was not born in a corporate boardroom, but in the British home of parents Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe, and planet-friendly products accessible to all. As a Carbon Neutral business and a certified B-Corp, Pura is committed to using its operations for the greater good.

GOOD FOR BABIES: Our Totally Chlorine Free (TCF) diapers are enhanced with organic cotton, making them perfectly suited for delicate newborn skin. Formulated without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates, and dermatologically tested and allergy-certified, these diapers provide a safe and comfortable experience for your little one.

PERFECT FOR NEWBORNS: Pura's diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. Additionally, the diapers are equipped with a handy color-changing wetness indicator, taking the guesswork out of when it's time for a change.

GOOD FOR THE PLANET: Pura's EU Ecolabel-accredited diapers are manufactured in a carbon-neutral plant, powered by green electricity. Whenever possible, we've replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core. Furthermore, our packaging is made from paper, making it easier to recycle.

TRUSTED BY PARENTS: Pura diapers have earned multiple awards, voted for by real parents, reflecting the trust and confidence they have placed in our brand.

USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business, demonstrating our commitment to responsible and sustainable practices.

product information: